A bakery's software bill cut by $540 a month.
- Client
- Cake Me Away
- Place
- Dallas, North Carolina
- Business
- Bakery
Cake Me Away is a bakery in Dallas, North Carolina. TSD rebuilt the website, went through the software bills line by line, and put the bakery case online so customers order it themselves.
What we found.
Behind the old website sat a stack of subscriptions the bakery paid every month. One was a web vendor at $140 a month. Another was a $400-a-month marketing subscription that had never hosted the site at all.
Ordering from the bakery case still ran through the counter and the phone.
What we cut.
Both subscriptions. That is about $540 a month, or $6,480 a year, back in the bakery's account, and the audit is where the fee came from.
What we built.
A new site on the bakery's own domain, live since July. Square runs a self-serve ordering flow for custom case items, backed by a product gallery re-shot in the bakery's own branding, all 44 items.
What shipped.
- A rebuilt website on the bakery's own domain, cakemeawaybakery.com
- About $540 a month of subscriptions cut
- Self-serve ordering for custom case items, through Square
- A product gallery of 44 items, re-shot